How Facebook.me Can Enhance Possibilities

Bookmarks is a series where we conversate on the other habits and hobbies in our lives.

A few weeks ago at the f8 conference, Facebook revealed a Tumblr like blogging program that pulls your updates, photos, and other daily content and positions it in blog form on a separate page and URL. This platform, Facebook.me allows non-Facebook members to become a part of your inner FB circle, a concern to those who keep tight security, but a dream to the marketers and strategists who would love to grab your content and position it in a new way.

Though this world is sadly filled with baddies who would happily grab your info and go, the personal information we share with Facebook is way less than on par with what we share with our credit card company’s, never mind what your favorite airline knows about you. And the right company, keeping ethics and privacy *choices* and opts in mind, can create stunning and fun work with this new feed availability. Below are 3 of my favorites expectations for the kind of shenanigans we can expect to see soon.

Letters to Grandma

Sure Boomers are one of the largest growing demographics on the Internet and they specifically seem to enjoy photo sharing opportunities, that doesn’t mean, however, that they all sign in to their Facebook accounts ever day, never mind on a regular basis. So, instead of waiting for Gran to comment on that photo of your family reunion that you posted as a status update, why not create a keepsake post card? Hallmark’s of the world will now have the opportunity to dive deeper into Facebook Connect’s world by allowing you to create albums and gifts straight from your already uploaded Facebook photos. And, because of the public views of Facebook.me, Grandpa won’t have to be a Facebook user to SEE the RESULTS.

You’re Hired- Update Away

Strange as it may seem, Live-Tweeting is becoming a legitimate profession. For 140 wordsmiths, how excellent for events and brands to harness the “now-ness” of a tweet and push a promotion through the mouth of a well respected individual? It’s no surprise that these tweeters usually take the time to update their Facebook status while they’re at it. So, in addition to your tweeters Facebook friends catching their happy updates, why not create a stream of their recommendations, notes, and photos for your advertising use?

Contest This

Running a contest via your Facebook page? Asking fans to upload videos? Instead of sifting through the ruckus of your wall, have all those entries forwarded directly to one mini blog where the ease of not having to create a microsite will save you time and energy better used elsewhere. Your information will be streamlined, and, best of all, you haven’t lured fans away from where they already are; an issue that frequently results in lower entries.